Product Innovation

noun a man who specializes in generating creative concepts or solutions

• The idea man presented a comprehensive plan for the new project during the meeting.
• John is known as the idea man in our group because he always comes up with creative solutions.
• Check out the idea man over there, always thinking of new ways to do things.
• She's the idea man behind the scenes, constantly brainstorming and innovating.

noun a type of marketing strategy that focuses on being flexible and responsive to changes in the market

adjective describing the marketing approach as quick, adaptable, and efficient

• Agile marketing is a strategy that involves using real-time data and feedback to quickly adapt and adjust marketing campaigns.
• Agile marketing is like being able to change course in the middle of a race based on new information.
• Agile marketing is all about staying nimble and rolling with the punches in the fast-paced world of marketing.
• In the world of marketing, being agile is like being a gymnast, able to twist and turn with ease to meet changing demands.