Product Positioning

noun a weight classification in certain sports, especially boxing, between that of a welterweight and a super middleweight

• The middleweight boxer won the championship title.
• I heard that middleweight fighter is really tough.
• That middleweight dude packs a serious punch.
• In the business world, he's considered a middleweight player.

noun A particular segment of the population identified as the focus of marketing efforts

• Our company's marketing strategy focuses on identifying and reaching our target market.
• We need to figure out who our target market is so we can sell more stuff.
• Let's hone in on the peeps who really dig our products, that's our target market.
• Just like a skilled archer aims for the bullseye, we must aim our products towards our target market for success.