Promotional Campaigns

noun a company that manages the music and image of recording artists

• The artist signed a contract with a renowned record label.
• I heard that the band got picked up by a cool record label.
• That indie record label is known for discovering underground talent.
• Signing with a major record label is like hitting the jackpot in the music industry.

noun BTL is an acronym that stands for 'Below the Line'. It is commonly used in marketing and advertising to refer to non-traditional promotional activities.

adjective In some contexts, BTL can be used as an adjective to describe marketing strategies or campaigns that focus on targeted, direct communication with consumers.

preposition The word 'BTL' does not function as a preposition in this context.

• The company is planning to launch a new BTL marketing campaign to target specific customer segments.
• I heard they're doing some BTL stuff to promote the new product.
• Let's skip the BTL and just go straight to online advertising.
• Sometimes you need to go BTL and focus on the smaller details to make a big impact.