noun
something used to attract fish or other animals for the purpose of catching them
verb
to deliberately annoy or taunt someone in order to provoke a reaction
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The fisherman used a worm as bait to attract the fish.
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I heard there's a new bait shop opening up down the street.
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Don't take the bait when he tries to start an argument.
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The company used a free trial as bait to lure in new customers.