noun
a practice of masking the sponsors of a message or organization to make it appear as though it originates from and is supported by grassroots participants
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The company was accused of astroturfing by creating fake online reviews to boost their reputation.
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I heard that some companies are astroturfing on social media to make their products seem more popular.
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I can't believe they're astroturfing the internet just to sell more stuff.
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His constant bragging about his accomplishments felt like astroturfing his own ego.