Public Relations Concepts

noun a made-up word combining 'brand' and 'transparency' to describe a company's openness and honesty in their branding and marketing practices

• Brandsparency is crucial for building trust with consumers in today's market.
• You gotta have brandsparency if you want people to believe in your brand.
• Brandsparency is all about keeping it real with your customers.
• Just like a clear window, brandsparency allows customers to see right through to the truth of a brand.

noun A person who works in advertising or marketing, often specializing in creating advertisements or campaigns

• The adsmith presented a detailed marketing strategy to the client.
• I heard the adsmith is coming up with a new ad campaign for the product.
• The adsmith is a genius when it comes to creating catchy ads.
• She was like an adsmith, effortlessly weaving words to create compelling advertisements.