Public Relations Glossary

noun newly received or noteworthy information, especially about recent events

adjective relating to or consisting of news

• The latest news from the stock market indicates a slight increase in trading activity.
• Did you hear the news about the new restaurant opening downtown?
• I'm always up to date on the latest news thanks to my social media feed.
• The news of her promotion spread like wildfire throughout the office.

noun a belief or sentiment shared by a majority of people in a society

• Public opinion plays a significant role in shaping government policies.
• The public opinion on the new law seems to be divided.
• Yo, have you heard what the public opinion is on that celebrity scandal?
• Public opinion is like a wave, constantly shifting and changing.

verb to reply or react to something

preposition a word that shows the relationship between a noun or pronoun and other words in a sentence, in this case indicating the action of replying or reacting to something

• It is important for businesses to promptly respond to customer inquiries.
• Hey, can you respond to my text message?
• I'll hit you up later, make sure to respond to my DM.
• The artist's work is meant to evoke emotions and encourage viewers to respond to the imagery.

noun a person or thing that provides information or entertainment to the public, such as a newspaper, television channel, website, etc.

• The media outlet reported on the latest political developments.
• Did you see that article on the media outlet about the new movie?
• I heard from a friend that the media outlet is covering the music festival.
• Her mind was like a busy media outlet, constantly broadcasting thoughts and ideas.

noun a social psychological concept that involves the attempt to influence the perceptions of others

• The CEO emphasized the importance of impression management during the company's public relations campaign.
• She's always worried about impression management when meeting new people.
• I'm all about that impression management when I'm trying to impress someone.
• In the world of politics, impression management is like a carefully choreographed dance.

noun A job title in the business industry

• The account executive is responsible for managing client relationships and increasing sales revenue.
• The account executive is the one who deals with all the clients and tries to make more money.
• The account exec is in charge of schmoozing clients and making bank.
• The account executive is like a conductor, orchestrating deals and harmonizing relationships.