Public Relations Strategies

noun a published false statement that is damaging to a person's reputation; a written defamation

verb to publish a libel against someone

• The newspaper was sued for libel after publishing false information about the politician.
• I can't believe she's spreading libelous rumors about her ex-boyfriend!
• Don't listen to him, he's just spouting libel to make himself look better.
• Her words were like a weapon, cutting through his reputation like a sharp blade of libel.

adjective a term used to describe a statement that is false and damaging to someone's reputation

• The journalist was sued for writing a libelous article about the politician.
• I can't believe she posted such a libelous comment online.
• Don't spread those libelous rumors about her, it's not cool.
• Her words were like a libelous dagger, piercing his reputation.

noun the state or quality of being notable

adjective notable; noteworthy

• The notability of the research findings was recognized by the scientific community.
• Her notability as a singer grew after her viral performance on social media.
• I can't believe the notability of that new meme on the internet!
• The notability of her presence in the room was like a shining light.

noun a talk or conversation aimed at persuading someone to buy a product or service

• The sales talk delivered by the marketing team was well-researched and persuasive.
• I can't stand listening to those long sales talks at the mall.
• The sales talk was so cheesy, I couldn't help but roll my eyes.
• Her sales talk was like a well-crafted story, drawing in customers with each word.

noun A newspaper columnist or writer who specializes in sentimental, emotional, or melodramatic stories, often focusing on human interest or personal tragedies.

• The journalist was often referred to as a sob sister because of her emotional writing style.
• Don't be such a sob sister, toughen up and deal with the situation.
• She's always playing the sob sister card to get sympathy from others.
• The character in the movie was portrayed as a sob sister, always seeking attention through tears.

noun shortened form of communications

• The company's comms team is responsible for managing all internal and external communications.
• I'll shoot you an email about it later, just to keep the comms flowing.
• Let's hop on a quick call to discuss this, comms are better than endless emails.
• In a relationship, good comms are key to maintaining a strong connection.

noun a journalistic term for the introductory section of a news story that summarizes the most important details

verb none

adjective none

adverb none

pronoun none

preposition none

conjunction none

interjection none

article none

• The lede of the article effectively summarized the main points of the research study.
• Did you read the lede of the news article? It gives a good overview of the story.
• I always skip the lede and go straight to the juicy details in the article.
• As the team captain, she knew she had to set the lede for the rest of the players to follow.

noun a blend of the words 'digital' and 'diplomacy', referring to the use of digital tools and technologies in diplomatic relations

• The government is utilizing digiplomacy to engage with other countries through online platforms.
• Diplomats are now using digiplomacy to communicate with foreign officials on social media.
• Have you seen the latest digiplomacy tweets from the embassy?
• In the digital age, digiplomacy has become an essential tool for international relations.

noun a speech or argument made in anticipation of an opposing argument or criticism

• The politician delivered a prebuttal to the opponent's upcoming speech.
• She gave a prebuttal to his argument before he even made it.
• He totally shut down their points with his prebuttal.
• Her prebuttal was like a preemptive strike in the debate.

noun A spin room is a place where political operatives or spokespersons attempt to shape the interpretation of events to favor their candidate or party.

• The spin room is where political candidates go to speak to the press after a debate.
• Let's head to the spin room and see if we can catch any juicy gossip.
• I heard there was a lot of drama in the spin room last night.
• Sometimes it feels like my head is stuck in a never-ending spin room of conflicting information.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action or a state of being

preposition a word that shows the relationship between a noun or pronoun and other words in a sentence

article a word that specifies a noun as definite or indefinite

• It is futile to put lipstick on a pig, as the underlying issues remain unresolved.
• Trying to put lipstick on a pig won't make it any more appealing.
• No amount of lipstick can make that situation less of a pig.
• She tried to put lipstick on a pig by pretending everything was fine, but deep down she knew the truth.

noun advertising agency: a business that creates, plans, and manages advertising campaigns for clients

• The company decided to hire an advertising agency to create a new marketing campaign.
• We're thinking of getting an ad agency to help us promote our new product.
• I heard that ad agency is top-notch when it comes to branding.
• Working with an advertising agency is like having a creative partner for your business.