Public Relations Terminology

noun a publicity agent or press agent

verb to provide publicity or promotion

• The company hired a public relations firm to handle the flack from the recent scandal.
• I'm tired of all the flack I get from my parents about my messy room.
• I can't believe the flack I got from my boss for being late again.
• She took the flack for her team's mistakes and faced the consequences.

noun a style of writing or language characteristic of newspapers and journalists, marked by cliches, sensationalism, and simplistic language

• The journalist's use of journalese in the article made it difficult for some readers to understand.
• I can't stand reading articles filled with journalese - just give me the facts in plain language!
• The reporter's journalese was so over-the-top, it was like reading a foreign language.
• The politician's speech was full of journalese, masking the true meaning behind his words.

noun a person who works to generate publicity for a client or organization

• The company hired a press agent to handle all media inquiries.
• The press agent is in charge of talking to the media for the company.
• The press agent is the one who spins the news for us.
• The press agent is like a magician, making sure our image stays positive in the public eye.

noun the state of the relationship between the public and a company or other organization or a famous person

• The company hired a public relations firm to manage their corporate image.
• I heard that the public relations team is throwing a party for the employees.
• Did you see that public relations stunt they pulled? It was crazy!
• In the world of politics, public relations can make or break a candidate's campaign.

noun A person whose job is to generate and manage publicity for a public figure, organization, or company.

• The publicist was responsible for managing the company's public image and handling media relations.
• The publicist helped promote the new product launch through social media and press releases.
• The publicist is like the ultimate hype person for celebrities and brands.
• In the world of politics, a publicist is like a magician who can make or break a candidate's image.

adjective causing general public outrage by a perceived offense against morality or law

• The scandalous behavior of the politician was widely condemned by the public.
• Did you hear about the scandalous gossip going around about Sarah?
• That outfit is scandalous, girl!
• The scandalous storm of controversy swept through the small town.

• The company's spokesman issued a statement regarding the recent merger.
• The spokesperson for the company talked about the new project.
• The company's rep gave us the latest updates on the situation.
• The spokesman for the team is like the voice of the organization.

noun A plural form of the word 'spokesperson', referring to individuals who speak on behalf of a group or organization.

• The spokesfolk for the company issued a statement regarding the recent product recall.
• I heard the spokesfolk will be giving a press conference later today.
• The spokesfolk spilled the tea on the new project during the interview.
• As the spokesfolk for the team, she was always the one to speak up during meetings.

noun A person who is responsible for overseeing all communication within an organization or company.

• The communications director is responsible for overseeing all internal and external communication strategies.
• The communications director is the one who sends out all the company emails.
• The communications director is like the master of all things talking and writing.
• In the world of the company, the communications director is the conductor of the information orchestra.

noun a public relations tactic or event designed to attract media attention and promote a positive image for a company or individual

• The company's decision to sponsor a charity event was seen as a PR stunt to improve their public image.
• The celebrity's public apology seemed like a PR stunt to save their career.
• The company's free giveaway was just a PR stunt to get more customers in the door.
• Her extravagant wedding was nothing more than a PR stunt to show off her wealth.

noun a slang term used to describe someone who is always ready to argue or debate

adjective describing someone who is argumentative or confrontational

• The rentagob was constantly interrupting the speaker during the conference.
• That rentagob just can't keep their mouth shut.
• I can't stand that rentagob always butting in.
• His mind was like a rentagob, never resting or quiet.