Public Relations Vocabulary

noun means of sending or receiving information, such as telephone lines or computers

• Effective communications are essential for maintaining good relationships in the workplace.
• We need to improve our communications if we want to work better as a team.
• Our group chat communications are on point, we always stay connected.
• The communications between the two countries have been strained, leading to tension in diplomatic relations.

adjective showing a lack of manners or consideration for others; rude

• His discourteous behavior towards the guests was unacceptable.
• She was being really discourteous when she didn't say thank you.
• Don't be so discourteous, dude.
• The storm's discourteous winds battered the coastline relentlessly.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action, occurrence, or state of being

preposition a word that shows the relationship between a noun (or pronoun) and other words in a sentence

article a word that is used to specify a noun as definite or indefinite

• The CEO decided to make a show of the company's commitment to diversity by hosting a panel discussion on the topic.
• She always makes a show of her new designer handbags whenever she goes out with her friends.
• He loves to make a show of his flashy car whenever he drives through town.
• The politician's speech was just a way to make a show of his supposed concern for the people.

noun the notice or attention given to someone or something by the media or the public

adjective relating to or designed to gain public attention or notice

• The company hired a PR firm to handle their publicity.
• She's always seeking publicity for her new business.
• He's trying to get some free publicity by posting on social media.
• The scandal brought a lot of negative publicity to the organization.

verb to make something known to the public through various forms of media

• The company hired a PR firm to publicize their new product launch.
• I'm going to publicize the event on social media.
• Let's make sure to publicize the party so everyone knows about it.
• The artist's controversial painting was sure to publicize his work.

verb to successfully communicate or convey a message or idea

adverb used to describe how something is done or achieved

• The presenter was able to put over the complex information in a clear and concise manner.
• She did a great job putting over her point during the meeting.
• I need to put over how awesome this new restaurant is to my friends.
• The actor's performance really put over the emotion of the scene.

noun a complete change of opinion or policy

verb to perform a volte-face

• The company's volte face on their environmental policies surprised many stakeholders.
• I can't believe the boss did a volte face on the project deadline.
• She totally did a volte face on her opinion about the movie after watching it.
• His sudden volte face in the negotiation caught everyone off guard.

noun the quality of being newsworthy; the degree to which something is considered worthy of being reported as news

• The newsworthiness of the event was undeniable, attracting the attention of major media outlets.
• The newsworthiness of the scandal spread like wildfire among gossip circles.
• The newsworthiness of the celebrity breakup was off the charts, everyone was talking about it.
• The newsworthiness of the discovery sent shockwaves through the scientific community.

noun a fictitious obituary written in advance for a living person

• The probituary in the newspaper detailed the life and accomplishments of the deceased.
• I read the probituary in the paper and it was really touching.
• Did you see the probituary online? It was so sad.
• The probituary served as a reminder of the impermanence of life.

noun media organization - a company or entity that produces and distributes news and information through various forms of media such as television, radio, print, or online platforms

• The media organization conducted an in-depth investigation into the corruption scandal.
• The media organization is always digging up the juiciest gossip.
• That media organization knows how to spill the tea on celebrities.
• The media organization is like a watchdog, always keeping an eye on those in power.

noun a social media phenomenon where a large number of people post about the same topic on Twitter in a short period of time

• The politician faced backlash after a Twitter storm erupted over their controversial remarks.
• I can't believe the Twitter storm that started over that celebrity's outfit at the award show.
• Did you see the Twitter storm about that new meme? It's hilarious!
• The Twitter storm of criticism hit the company hard, causing a drop in their stock prices.

noun a word that represents a person, place, thing, or idea

adjective a word that describes or modifies a noun or pronoun

preposition a word that shows the relationship between a noun (or pronoun) and other words in a sentence

• The company's new sustainability initiatives are top of mind for the board of directors.
• I can't stop thinking about that upcoming presentation, it's really top of mind for me right now.
• The new album from my favorite artist is totally top of mind for me.
• Health and wellness should always be top of mind when making decisions about your lifestyle.

noun a person who interns at a company twice, typically during different time periods such as summer and winter

• The twintern program allows college students to gain work experience during their winter break.
• My friend is a twintern at a tech company this winter.
• I'm thinking of becoming a twintern at a startup next semester.
• Being a twintern in the corporate world can open up many opportunities for advancement.

noun a person who prepares the way for an event or an organization

• The advance man for the presidential candidate is responsible for coordinating all campaign events.
• The advance man for the concert made sure everything was set up before the band arrived.
• The advance man for the movie premiere scored us some VIP tickets.
• She was like an advance man, always one step ahead in planning our group trips.

noun a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.

• The company spent a significant amount on advertisements to promote their new product.
• I keep seeing those annoying advertisements for the same product everywhere.
• I'm so tired of those ads, they're so in your face.
• His constant bragging about his success is like his own personal advertisement.

noun a person or company that advertises or promotes a product, service, or event

• The advertiser placed an ad in the newspaper to promote their product.
• The company advertising in the paper is offering a great deal.
• The ad guy in the paper is selling some cool stuff.
• The advertiser is like a magician, making people want things they didn't know they needed.

noun the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

adjective pertaining to or concerned with advertising

• The company invested a large sum of money in advertising to promote their new product.
• I keep seeing that brand's advertising everywhere I go.
• I'm so tired of all the advertising spam on my social media feed.
• His flashy car is like a moving advertising billboard for his wealth.