Reputation Damage

noun a word or set of words by which a person, animal, place, or thing is known, addressed, or referred to

adjective a word or phrase naming an attribute, added to or grammatically related to a noun to modify or describe it

• Having a bad name in the industry can greatly affect your reputation and credibility.
• Don't associate yourself with that company, they have a bad name around here.
• He's got a bad name in the streets, nobody trusts him.
• Being associated with that group gives you a bad name in the eyes of others.

noun the act of making false or misleading statements about a person in order to harm their reputation

• The politician accused his opponent of engaging in character assassination during the debate.
• I can't believe she's resorting to character assassination just to win the argument.
• Don't listen to those rumors, it's just a bunch of character assassination.
• The negative comments about her work were like a form of character assassination.