noun
a person's or company's portion of a customer's spending in a particular market or industry
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The company's goal is to increase their share of wallet by offering a wider range of products and services.
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If you shop at that store often, they'll probably get a bigger share of your wallet.
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I can't believe how much of my wallet that new video game took a share of.
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His charm and charisma have a way of capturing a share of people's emotional wallet.