Retail Branding

noun a small piece of paper, fabric, plastic, or similar material attached to an object and giving information about it

verb to attach a label to something

• Please make sure to read the label on the medication before taking it.
• Hey, can you check the label on that package for me?
• I always double check the label on my food to make sure it's fresh.
• She couldn't help but feel like she was living up to the 'perfect daughter' label her parents had given her.

noun a product or service that is produced by one company but sold under another company's brand

adjective relating to or denoting a product that is produced by one company but sold under another company's brand

• The company offers white label services for businesses looking to rebrand their products.
• You can just slap your logo on it - it's a white label product.
• I love using white label stuff because it's like having my own brand without the hassle.
• She wore a white label dress to the party, but everyone could tell it was a knockoff.