Retail Merchandising Vocabulary

noun the act of placing or the state of being placed

adjective relating to the act of placing or the state of being placed

• The placement of the furniture in the room was carefully thought out to maximize space.
• I think the placement of the TV would look better on the opposite wall.
• I'm not feeling the placement of the artwork in this room, it looks off.
• The placement of the pieces on the chessboard is crucial for a successful strategy.

noun a word that can be used to refer to a specific or general entity

• The adjacency effect refers to the impact that a neighboring property can have on the value of a real estate asset.
• Living next to a park can increase your property value due to the adjacency effect.
• The adjacency effect is like when your neighbor's fancy car makes your car look cooler by association.
• In the world of marketing, the adjacency effect can be compared to the concept of 'brand halo'.