Retail Sales Strategies

noun a period of the year between peak and off-peak seasons, typically characterized by moderate weather and fewer crowds

• During the shoulder season, the hotel offers discounted rates to attract more guests.
• Let's plan our trip during the shoulder season to save some money.
• Shoulder season is the best time to travel on a budget.
• In life, we all go through our own shoulder seasons where things may not be at their peak but there is still beauty in the transition.

noun a period of time outside of regular business hours

adjective occurring or done after the usual time for work or business

• The office is closed after hours, so please refrain from coming in late.
• Let's meet up after hours for a drink at the bar.
• I heard there's a cool party happening after hours at that warehouse.
• After hours, his true personality comes out and he becomes more relaxed and open.