Sales Pitch Terminology

noun a particular ability to speak easily and confidently in a way that makes people want to listen to you

• She was known for her eloquence and the gift of gab that captivated audiences.
• John can talk to anyone for hours, he definitely has the gift of gab.
• Watch out for Sarah, she's got that gift of gab and can sweet talk her way out of anything.
• His gift of gab was like a superpower, able to charm and persuade anyone he spoke to.

noun a word used to identify any of a class of people, places, or things

verb a word used to describe an action, state, or occurrence

adjective a word naming an attribute of a noun

adverb a word or phrase that modifies or qualifies an adjective, verb, or other adverb

pronoun a word that can function by itself as a noun phrase and that refers either to the participants in the discourse or to someone or something mentioned elsewhere in the discourse

preposition a word governing, and usually preceding, a noun or pronoun and expressing a relation to another word or element in the clause

• The salesperson tried to lay it on thick with exaggerated claims about the product's benefits.
• He always lays it on thick when telling stories to make them more interesting.
• She really laid it on thick when trying to get out of doing her chores.
• The actor laid it on thick with his emotional performance, bringing the audience to tears.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action, occurrence, or state of being

adjective a word that describes or modifies a noun or pronoun

adverb a word that modifies a verb, adjective, or another adverb

pronoun a word that can function by itself as a noun phrase and that refers either to the participants in the discourse or to someone or something mentioned elsewhere in the discourse

preposition a word that shows the relationship between a noun (or pronoun) and other words in a sentence

article a word that specifies a noun as definite or indefinite

• He may talk a good game, but his actions speak louder than words.
• She talks a good game, but can she actually deliver?
• Don't listen to him, he just talks a good game to impress people.
• The politician talks a good game, but is he really making any progress?