Segmentation

noun A person who studies the physical and acoustic characteristics of speech sounds

• The phonologist conducted research on the phonetic features of various languages.
• My friend is studying to become a phonologist and loves analyzing speech sounds.
• I heard that phonologists are like language detectives, always deciphering the sounds people make.
• The phonologist's ears were finely tuned to pick up even the subtlest nuances in pronunciation.

noun a marketing strategy that involves partnerships between brands and organizations that share a common target audience or goal

• Affinity marketing is a strategic partnership between two companies to promote products or services to each other's customer base.
• Affinity marketing is like when two companies team up to sell stuff to each other's customers.
• Affinity marketing is when two companies buddy up to sell things to each other's peeps.
• Affinity marketing is like a symbiotic relationship between businesses, where they work together to reach more customers.