Social Media Influence

noun a campaign of spreading rumors or gossip in a secretive or subtle manner

• The company was the target of a malicious whispering campaign aimed at damaging its reputation.
• I heard there's a whispering campaign going around about the new teacher.
• Don't pay attention to the whispering campaign, it's just gossip.
• The whispering campaign against her was like a poison spreading through the office.

noun a person who is unwittingly manipulated by someone else to promote their own agenda or interests

adjective describing someone who is being used in this way

• The political strategist saw the activist as a useful idiot to further their own agenda.
• The boss always sees him as a useful idiot, doing all the work without getting any credit.
• He's just a useful idiot for the company, always doing what they say without question.
• The puppet leader was nothing more than a useful idiot for the real power behind the scenes.

noun the practice of using reputation as a currency or resource in economic transactions

• In the reputation economy, individuals and businesses are judged based on their reputation and credibility.
• Your online reviews play a big role in the reputation economy.
• You gotta keep your reputation game strong in this reputation economy.
• In the reputation economy, your reputation is like currency - it can make or break you.

noun A place or organization where individuals create and spread deceptive or inflammatory content online for the purpose of manipulating public opinion or causing discord

• The troll factory was identified as a source of disinformation and propaganda.
• I heard that the troll factory is paying people to spread fake news online.
• Don't believe everything you read from that troll factory, it's all lies.
• Her mind was like a troll factory, constantly churning out negative thoughts.