Social Media Manipulation

noun a deceptive practice in which a person creates multiple fake identities to manipulate online discussions or forums

• Sock puppetry refers to the deceptive practice of creating fake online identities to manipulate discussions or deceive others.
• Using sock puppetry to boost your social media following is unethical and dishonest.
• I heard that some companies use sock puppetry to make their products seem more popular than they actually are.
• In the world of politics, sock puppetry is often used to spread misinformation and influence public opinion.

noun a practice of masking the sponsors of a message or organization to make it appear as though it originates from and is supported by grassroots participants

• The company was accused of astroturfing by creating fake online reviews to boost their reputation.
• I heard that some companies are astroturfing on social media to make their products seem more popular.
• I can't believe they're astroturfing the internet just to sell more stuff.
• His constant bragging about his accomplishments felt like astroturfing his own ego.