Social Media Marketing Terminology

noun a marketing strategy that involves tracking online mentions and discussions related to a specific topic or brand

• Social listening is a valuable tool for brands to monitor online conversations and gather insights about their customers.
• I use social listening to keep tabs on what people are saying about my favorite TV show.
• I'm always social listening to see if my crush is talking about me online.
• In a way, social listening is like eavesdropping on the entire internet.

noun a tag - a small piece of paper, cloth, or metal that is attached to something to identify or describe it

verb run - to move swiftly on foot; a tag - to attach a small piece of paper, cloth, or metal to something to identify or describe it

• In order to properly organize the event, we need to run a tag on all the items being used.
• Hey, can you run a tag on those new products before they go on the shelves?
• I'll run a tag on those items so we can keep track of them.
• It's important to run a tag on your emotions before making any decisions.

noun a cultural phenomenon involving the dissemination of humorous or provocative images, videos, or text with the aim of influencing public opinion or behavior

• The use of memes in political campaigns has led to the rise of meme warfare as a new form of propaganda.
• Meme warfare on social media is getting intense - everyone is trying to outdo each other with the funniest memes.
• Did you see that meme warfare going on between those two influencers? It's getting savage!
• In the digital age, meme warfare has become a powerful tool for shaping public opinion and influencing social discourse.

noun a term used to describe the practice of enticing social media users to like and share posts in order to gain followers or spread misinformation

• Like-farming is a deceptive practice used by some social media users to gain a large following by posting engaging content.
• I heard that like-farming is a big thing on Facebook, where people try to get as many likes as possible on their posts.
• Some people try to pull off like-farming on Instagram to boost their follower count.
• Like-farming is like planting seeds of engagement and watching them grow into a thriving social media presence.

noun An abbreviation for Subject Matter Expert, a person who has a deep understanding of a particular topic or field.

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• The Social Media Optimization (SMO) strategy helped increase the company's online visibility.
• I heard SMO is really important for getting more likes on social media.
• I need to up my SMO game if I want to go viral.
• Her SMO skills were like a well-oiled machine, smoothly navigating through the digital landscape.

noun a person who interns at a company twice, typically during different time periods such as summer and winter

• The twintern program allows college students to gain work experience during their winter break.
• My friend is a twintern at a tech company this winter.
• I'm thinking of becoming a twintern at a startup next semester.
• Being a twintern in the corporate world can open up many opportunities for advancement.