Social Media Marketing Terms

noun the action of broadcasting a television or radio program

verb present participle of the verb 'air', which means to broadcast a television or radio program

adjective relating to the broadcast of a television or radio program

• The television network announced the airing schedule for the new series.
• Did you catch the airing of the latest episode last night?
• I heard they're airing a marathon of the show this weekend.
• The politician's speech was an airing of his controversial views.

verb to spread out in a shape resembling a fan, to diverge or separate in different directions

• The search party began to fan out in different directions to cover more ground.
• Let's fan out and search the area to see if we can find the missing keys.
• We should fan out and scope out the scene before the party starts.
• The rumors began to fan out through the small town, spreading like wildfire.

verb to visit or do something often or regularly

adjective occurring or appearing often; common

• The frequent updates to the software ensure that it remains secure and up-to-date.
• I see him at the coffee shop on a frequent basis.
• She's always at the mall, she's a frequent shopper.
• His frequent trips to the gym have sculpted his body into a work of art.

noun A word that represents a person, place, thing, or idea. In this case, 'button' is a noun because it is a physical or virtual device that can be pressed or clicked to perform a specific action.

• The website has a share button to easily post articles on social media.
• Just click the share button to show your friends that funny video.
• Don't forget to hit the share button so everyone can see this cool post.
• She always hits the share button on life lessons to spread positivity.

noun a queue or line of people waiting to take selfies

• The selfie line at the event was organized to ensure everyone got a chance to take a picture.
• Let's jump into the selfie line and snap some photos together!
• I heard the selfie line at the concert was lit!
• The long queue outside the store resembled a selfie line of eager customers.

adjective describing something that is suitable or attractive for posting on social media, particularly Instagram

• The architecture of the building makes it highly grammable for photography enthusiasts.
• This cafe is so grammable, we have to take a picture for Instagram.
• That sunset is totally grammable, let's snap a pic!
• Her outfit was so on point, it was definitely grammable material.

noun a social media platform for sharing photos and videos

verb There is no verb form for the word 'instagram'

adjective There is no adjective form for the word 'instagram'

adverb There is no adverb form for the word 'instagram'

pronoun There is no pronoun form for the word 'instagram'

preposition There is no preposition form for the word 'instagram'

conjunction There is no conjunction form for the word 'instagram'

interjection There is no interjection form for the word 'instagram'

article There is no article form for the word 'instagram'

• Many businesses use Instagram as a platform for marketing their products.
• I love scrolling through Instagram to see all the latest posts from my friends.
• I'm gonna post this pic on the 'gram later.
• Her Instagram feed is like a window into her life.

noun a combination of the words 'Twitter' and 'ribbon', used to describe a small image overlay that can be added to a user's profile picture on social media platforms

• The company decided to create a Twibbon to show their support for the cause.
• I added a Twibbon to my profile picture to show my support.
• I love how easy it is to slap a Twibbon on my profile pic!
• Adding a Twibbon is like wearing a virtual badge of honor for the cause.

noun a person or thing that influences or has the power to influence others, especially through social media

• The influencer collaborated with the brand to promote their new product.
• I follow this influencer on social media because their content is so entertaining.
• That influencer's latest post is fire!
• She has become an influencer in the field of sustainable fashion.

noun a social media post designed to attract likes or engagement

verb to create or share content on social media with the intention of generating likes or engagement

• The use of likebait in social media marketing strategies has become increasingly popular.
• I always fall for clickbait and likebait posts on social media.
• Stop posting likebait just to get more followers!
• Her constant need for validation through likebait posts is concerning.

noun a combination of the words 'Twitter' and 'interview', referring to an interview conducted over Twitter

• The company conducted a twinterview to assess the candidate's social media presence.
• I had a twinterview with the hiring manager over Twitter.
• I aced my twinterview with the recruiter online!
• The twinterview between the two celebrities caused a social media frenzy.

noun a noun is a word that represents a person, place, thing, or idea. In this case, 'content curation' is a compound noun that combines 'content' and 'curation' to describe a specific process or activity.

• Content curation is an essential aspect of digital marketing strategies.
• I spend a lot of time on content curation for my social media accounts.
• I'm always on the lookout for cool stuff to share - content curation is my jam.
• Content curation is like being a DJ, mixing and blending different pieces to create a unique experience.

noun a social media event where users post messages on Twitter for a specific period of time

• The organization hosted a tweetathon to raise awareness about climate change.
• I'm excited to participate in the tweetathon later today!
• Let's join the tweetathon and spread the word!
• Her tweetathon was like a digital march for social justice.

noun a social media event organized on Twitter to raise money for charity

• The annual twestival event aims to raise funds for various charitable organizations through social media.
• Are you going to the twestival tonight? It's going to be so much fun!
• I heard the twestival is going to be lit, can't wait to see everyone there!
• Attending the twestival felt like being part of a digital revolution in fundraising.

noun a portmanteau of 'friend' and 'outsourcing', referring to the practice of obtaining goods, services, or information from friends or social connections rather than traditional sources

• The company decided to implement friendsourcing as a way to gather feedback from a trusted group of individuals.
• I'm thinking of friendsourcing ideas for my new project from my close friends.
• I'm friendsourcing my outfit for the party tonight - what do you think of this look?
• Friendsourcing can be a valuable tool in navigating difficult decisions, as sometimes an outside perspective is needed.