noun
A temporary fashion, activity, or interest that is followed enthusiastically by a group of people for a short period of time.
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The marketing team is analyzing the data to determine if the recent increase in sales is due to a fad or a sustainable trend.
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I'm not sure if this new diet craze is just a fad or if it actually works.
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Everyone's jumping on the latest fad workout routine, but who knows how long it'll last.
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His interest in painting was just a passing fad, he quickly moved on to other hobbies.