Social Science Research Vocabulary

noun abbreviation for 'mainstream media', referring to large, established news organizations that are considered to represent the dominant views in society

• MSM stands for men who have sex with men, a term commonly used in public health research.
• MSM is often used as an abbreviation for men who are attracted to other men.
• Some people refer to MSM as 'dudes who like dudes'.
• In the world of online dating, MSM is a common category for men seeking relationships with other men.

noun a person who watches or notices something

verb to watch or notice something

• The observers noted the changes in the experimental results.
• The observers noticed the difference in the test outcomes.
• The observers peeped the new data from the study.
• The observers saw beyond the surface and understood the deeper meaning.