noun
a marketing strategy that uses sound and music to create a recognizable brand identity
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Sonic branding is the strategic use of sound and music to create a distinctive brand identity.
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Have you heard about sonic branding? It's all about using music and sound to make a brand stand out.
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Sonic branding is like giving your brand its own theme song, cool right?
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Just like how a signature scent can evoke memories, sonic branding aims to create a memorable auditory experience for consumers.