noun
a specialized form of broadcasting or marketing that targets a specific, unique audience or demographic
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The marketing team focused on niche-casting to target specific demographics.
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They're really into that niche-casting stuff for their ads.
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Niche-casting is all the rage in the advertising world right now.
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Just like a sculptor carves out a niche in a block of marble, marketers use niche-casting to reach their target audience.