Sports Marketing Vocabulary

noun a person or organization that publicly supports or recommends a particular product or service

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• The company hired a well-known celebrity as their endorser for the new product.
• I heard that my favorite singer is now an endorser for a popular clothing brand.
• That basketball player is a sick endorser for that energy drink.
• She became the unofficial endorser of positivity in our group.

noun the act of promoting or being promoted; advancement in rank or position

verb to raise to a higher rank or position; to advance or improve

adjective relating to or involving promotion

• The company announced a new promotion for its products.
• I heard Sarah got a promotion at work, she must be thrilled!
• I'm gunning for that promotion, I've been putting in the work.
• His promotion to team captain symbolized his leadership skills.

noun the force or capacity to pull or drag something

• The new marketing campaign was designed to increase the product's pulling power among young consumers.
• That car has a lot of pulling power when it comes to speed.
• His charisma gives him major pulling power with the ladies.
• The candidate's strong track record has a lot of pulling power with voters.