Sports Sponsorship Vocabulary

noun a word or set of words by which a person, animal, place, or thing is known, addressed, or referred to

verb to give a title or epithet to; to identify by name

• Please state your full name for the record.
• What's your name?
• Hey, what's your name, dude?
• His name is synonymous with success in the industry.

noun a connection or relationship between two or more things

verb to connect or relate something to something else

• The company wanted to tie in their new product launch with the upcoming industry conference.
• Let's tie in our plans for the weekend with what everyone else is doing.
• I'll tie in my outfit with some cool accessories.
• The author found a clever way to tie in the ending of the story with the beginning.