Startup Lingo

noun a slang term combining 'bro' (short for brother, used to refer to a male friend) and 'programmer', typically used to describe a male programmer who exhibits stereotypical 'bro' behavior such as being overly competitive or macho

• The company hired a team of brogrammers to work on the new software project.
• My brother is a total brogrammer - always coding and drinking energy drinks.
• I can't believe that brogrammer just hacked into the mainframe!
• He may look like a brogrammer, but he's actually a talented artist in his free time.

noun a person or entity who is beaten to the market

verb an action word that describes the act of getting to the market before someone else

preposition a word that shows the relationship between 'beat' and 'somebody', indicating that 'somebody' is the target of the action

• Our company was able to beat our competitors to market with the latest technology.
• We totally beat them to market with our new product!
• We totally smoked the competition and beat them to market!
• In the race to launch a new product, our team managed to beat everyone to market.