Startup Metrics

adjective describing something that does not make a profit or is not financially beneficial

• The company decided to shut down the unprofitable branch to cut losses.
• The store wasn't making any money, so they had to close it down.
• That business was a total flop, they couldn't make any dough.
• Her investment turned out to be unprofitable, like throwing money down the drain.

noun a measure of how quickly a company is using up its cash reserves

• The company's burn rate is carefully monitored to ensure financial stability.
• We need to keep an eye on our burn rate to make sure we're not spending too much.
• Our burn rate is off the charts - we need to cut back on expenses.
• His burn rate for eating pizza is impressive - he can finish a whole pie in minutes.