Strategic Decision-Making Vocabulary

noun a word (other than a pronoun) used to identify any of a class of people, places, or things

adjective a word naming an attribute of a noun, such as sweet, red, or technical

adverb a word or phrase that modifies or qualifies an adjective, verb, or other adverb

pronoun a word that can function by itself as a noun phrase and that refers either to the participants in the discourse (e.g., I, you) or to someone or something mentioned elsewhere in the discourse (e.g., she, it, this)

preposition a word governing, and usually preceding, a noun or pronoun and expressing a relation to another word or element in the clause

article a word used to limit or define a noun

• It is important to consider the consequences of your actions in the long run.
• Don't worry about the small stuff, just think about what will matter in the long run.
• Who cares about that now? We'll see what really matters in the long run.
• Planting the seeds of hard work now will reap success in the long run.

noun a noun is a word that represents a person, place, thing, or idea. In this case, 'research' is a noun because it refers to the systematic investigation into a subject in order to discover facts, establish a theory, or reach a conclusion.

• The company conducted extensive market research before launching their new product.
• They did a bunch of market research before releasing that thing.
• They scoped out the competition before diving into the market.
• Market research is like a compass that guides businesses in the right direction.