noun
a social activism campaign in which a group of people support a business by purchasing its products in order to encourage the business to make environmentally friendly decisions
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The local business decided to participate in a carrotmob event to attract more customers.
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We should totally check out that carrotmob happening at the corner store.
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Let's hit up the carrotmob and score some sweet deals.
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The carrotmob was like a beacon of hope for the struggling business owners.