noun
a public relations tactic or event designed to attract media attention and promote a positive image for a company or individual
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The company's decision to sponsor a charity event was seen as a PR stunt to improve their public image.
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The celebrity's public apology seemed like a PR stunt to save their career.
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The company's free giveaway was just a PR stunt to get more customers in the door.
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Her extravagant wedding was nothing more than a PR stunt to show off her wealth.