verb
to persistently avoid, ignore, or reject something or someone
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In some cultures, individuals who do not follow societal norms may be shunned by the community.
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I heard that if you don't wear the right clothes to the party, you'll be shunned by the popular kids.
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She shunned him after he cheated on her with her best friend.
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The company shunned traditional marketing tactics in favor of a more innovative approach.