Unique Selling Points

noun a distinctive attribute or aspect of something

verb to have as a prominent or important part

adjective having a prominent or distinctive quality

• The latest version of the software includes a new feature that allows users to track their expenses more efficiently.
• I love the new camera feature on my phone - the pictures come out so clear!
• Check out this cool feature on the app, it's lit!
• Her intelligence is just one feature of her overall charm.

noun a gimmick or routine used to attract attention or entertain others

• The comedian's shtick involves a lot of observational humor and witty one-liners.
• His shtick is to always tell cheesy jokes to break the ice.
• She's got this whole shtick where she pretends to be clueless, but she's actually really smart.
• The politician's shtick of promising change without any concrete plans is starting to wear thin with voters.