Above-The-Fold

C1 8+
  • Frequency of Use
    20 %
  • Retention Rate
    60 %
  • Complexity
    50 %
  • Above-The-Fold Meanings

    adjective describes the location of something on a webpage that is visible without scrolling

    preposition indicates the position of something in relation to the top of a webpage

    Fields related to above-the-fold

    Advertising

    In advertising, 'above-the-fold' refers to the top portion of a newspaper or website that is visible without the need to scroll down. Advertisers often aim to place their ads in this prime location for maximum visibility.

    Web Design

    In web design, 'above-the-fold' refers to the portion of a webpage that is visible without scrolling. It is important for grabbing the user's attention and conveying key information.

    User Experience (UX) Design

    In UX design, 'above-the-fold' refers to the portion of a webpage that is immediately visible to users when they first land on the site. It plays a key role in shaping the user's initial impression and guiding their interactions.

    Print Media

    In print media, 'above-the-fold' refers to the top half of the front page of a newspaper, which is the most prominent and visible section. Headlines and images placed here are more likely to attract readers' attention.

    Email Marketing

    In email marketing, 'above-the-fold' refers to the content that is visible in an email without the need to scroll. It is crucial for capturing the recipient's interest and encouraging them to continue reading.

    Occupation Usage of above-the-fold

    Writer

    In the context of web design, a writer may be asked to ensure that important content is placed above-the-fold on a webpage to capture the reader's attention immediately.

    Psychologist

    A psychologist may consider the concept of above-the-fold when designing materials for therapy sessions, ensuring that key information or exercises are prominently displayed for easy access and engagement.

    Consolidated Statistics about above-the-fold

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