Advertising Strategies

noun a notice or announcement in a public medium promoting a product, service, or event

• The company invested a significant amount of money in creating a high-quality advertisement for their new product.
• I saw an advertisement for that new restaurant in town, we should check it out sometime.
• That advertisement was lit, I can't wait to see what else they come up with.
• His actions were like a walking advertisement for living a healthy lifestyle.

noun the technique of making maps or charts of the upper atmosphere or of celestial bodies

• Aerography is the technique of painting with an airbrush.
• My friend is really talented at aerography, he can paint amazing designs on cars.
• I heard aerography is the new cool hobby to pick up.
• The aerography of the clouds in the sky created a beautiful masterpiece.

noun a long strip of cloth or paper bearing a slogan or design, hung in a public place or carried in a demonstration or procession

• The company decided to display their logo on a large banner at the trade show.
• I saw a really cool banner for a new movie coming out.
• That banner is so lit, I love the design!
• The successful launch of the new product was like a banner day for the company.

verb to lose blood, typically in a violent or uncontrolled way

adjective having a pale or white color due to loss of blood

• The doctor explained that excessive bleeding can cause a patient to bleed white.
• If you don't stop picking at that scab, you're going to bleed white.
• I accidentally cut myself while cooking and started to bleed white.
• The company's financial losses were so severe that it seemed like they were starting to bleed white.

noun a type of product manufactured by a particular company under a particular name

verb to mark with a branding iron to indicate ownership

adjective referring to a particular brand or type of product

preposition used to indicate the source or manufacturer of a product

• The company decided to rebrand their image in order to attract a younger demographic.
• I love shopping for this brand because their clothes are always trendy.
• That brand is so lit, everyone is wearing their sneakers.
• Her reputation as a leader in the industry is her personal brand.

noun a picture, description, or imitation of a person or thing in which certain striking characteristics are exaggerated in order to create a comic or grotesque effect

• The artist created a detailed caricature of the politician for the newspaper.
• I love how the caricature artist exaggerated my features at the fair.
• That caricature of the celebrity is so funny, it's spot on!
• Her exaggerated reaction was like a caricature of someone in a soap opera.

noun the state of being strikingly different from something else

verb to compare in order to show differences

• In contrast to the previous study, the new research findings suggest a different conclusion.
• She prefers tea while I, in contrast, prefer coffee.
• I like action movies, but my friend is more into rom-coms - quite the contrast!
• The bright colors of the flowers in the garden stood in stark contrast to the dull gray sky.

noun a word or phrase that has two interpretations or significances

adjective having two interpretations or significances

• The poet's use of double meaning in his verses adds depth to his work.
• I love jokes with a double meaning - they always make me laugh.
• That song has a double meaning, if you know what I mean.
• Her smile had a double meaning, hiding both joy and sadness.

noun a delayed reaction to a surprising or remarkable situation, in which one looks again in order to understand what one has seen

verb to look twice at something in surprise or disbelief

• She did a double take when she saw the price of the designer handbag.
• I had to do a double take when I saw his new haircut.
• I did a double take when I saw her outfit, it was fire!
• The plot twist in the movie made me do a double take.

verb to attract or tempt someone by offering something desirable

• The company used a marketing campaign to entice new customers to try their products.
• The bakery entices customers with the smell of freshly baked bread.
• The club promoter enticed party-goers with free drinks all night.
• The mysterious book cover enticed readers to delve into its pages.

verb to represent (something) as being larger, greater, better, or worse than it actually is

adjective representing something as being larger, greater, better, or worse than it actually is

• The news report was filled with exaggerated claims about the company's financial situation.
• She always tells exaggerated stories to make them more interesting.
• He totally exaggerated his skills on his resume.
• Her fear of spiders was so exaggerated that she screamed at the sight of a tiny spider.

noun the formation of mental images, figures, or likenesses of things

• The poet's use of vivid imagery painted a detailed picture in the reader's mind.
• The movie had some amazing imagery that made it visually stunning.
• The video game's graphics and imagery were off the charts.
• Her words created a powerful imagery of a storm brewing in the distance.

noun the act of persuading or leading someone into doing something by deception or flattery

• The salesman's inveiglement tactics were transparent to the discerning customer.
• She tried to inveigle me into going shopping with her, but I declined.
• He used his smooth talking skills to inveigle his way into getting a discount.
• The politician's inveiglement of the public was met with skepticism and scrutiny.

adjective relating to or characterized by juxtaposition, the act or placement of two things (usually abstract concepts) near each other

• The artist's use of juxtapositional elements in her paintings creates a thought-provoking contrast.
• I love how the movie used juxtapositional scenes to keep the audience engaged.
• The TikTok video was so cool with all the juxtapositional edits.
• The juxtapositional relationship between light and dark in the photograph symbolizes the duality of human nature.

adjective relating to or using metaphor; figurative

• The author used a metaphorical language in his novel to convey deeper meanings.
• She described her feelings using a metaphorical comparison to a rollercoaster.
• I didn't get his metaphorical joke about the chicken crossing the road.
• The painting was a metaphorical representation of the artist's inner struggles.

verb to give a false or misleading account of something

• It is unethical for a lawyer to misrepresent facts in court.
• Don't misrepresent what actually happened at the party.
• I can't believe he tried to misrepresent the situation like that.
• Her artwork may misrepresent reality, but it captures the essence of emotion.

noun a belief or set of beliefs, especially religious or political ones

• The art of persuasion is a valuable skill in the business world.
• She's really good at persuasion - she can convince anyone to do anything!
• I used my powers of persuasion to get my friends to come to the party.
• His persuasion was like a gentle breeze, slowly swaying her towards his point of view.

noun a printing process in which an inked image on a plate is printed on a rubber blanket, then transferred to paper or other material

• The book was printed using the photo offset method for high-quality reproduction.
• I think the photo offset printing made the pictures in the magazine look really sharp.
• The photo offset process is like magic - it makes everything look so crisp and clear!
• Using photo offset is like taking a snapshot of the original image and replicating it perfectly on paper.

noun the act of placing or the state of being placed

adjective relating to the act of placing or the state of being placed

• The placement of the furniture in the room was carefully thought out to maximize space.
• I think the placement of the TV would look better on the opposite wall.
• I'm not feeling the placement of the artwork in this room, it looks off.
• The placement of the pieces on the chessboard is crucial for a successful strategy.

noun refers to a group of individuals who are not distinguished or special

• The politician tried to appeal to the plain folks by speaking in a simple and relatable manner.
• The store down the street is where all the plain folks like to shop for groceries.
• Those plain folks over there are always up for a good time.
• In a world full of glitz and glamour, it's refreshing to spend time with plain folks who keep it real.

noun the action or sound of breathing or exhaling loudly and noisily

verb present participle of the verb 'puff', which means to emit puffs of air or smoke

• The train was puffing steam as it pulled out of the station.
• I saw him puffing away on his cigarette outside.
• She was puffing on that vape like there was no tomorrow.
• The old car was puffing and wheezing as it struggled up the hill.

noun a strategy or method used to surprise or startle someone in order to achieve a specific goal

• The marketing team decided to use shock tactics in their new advertising campaign to grab the audience's attention.
• I can't believe they used shock tactics to promote that new movie - it definitely got people talking!
• The artist's music video is full of shock tactics, but that's what makes it so popular.
• Her bold decision to quit her job without a backup plan was like using shock tactics in her life.

noun a small, diverse group of people assembled to participate in a guided discussion or feedback session about a particular product, service, or topic

• The market research team conducted a focus group to gather feedback on the new product.
• We're getting free snacks at the focus group today, so make sure to attend!
• I heard the focus group is gonna be lit, with lots of cool people giving their opinions.
• In order to improve our performance, we need to treat each project as a focus group for learning and growth.

noun a filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames to create the illusion of movement when the series of frames is played back in sequence

• Stop motion animation is a technique used to create movement by physically manipulating objects one frame at a time.
• Have you ever tried making a stop motion video with your action figures?
• Stop motion is so cool, it's like bringing inanimate objects to life!
• In the world of stop motion, every tiny movement counts towards creating a seamless animation.

noun camera - a device used to capture images or record videos

verb a word that expresses an action or a state of being

article a word that is used to specify a noun, such as 'the' or 'a'

• The actor was instructed to spike the camera during the intense scene.
• Hey, did you see that actor spike the camera in the last shot?
• That actor really knows how to spike the camera, it's impressive.
• She always finds a way to spike the camera and steal the spotlight.

noun a publication, typically a newspaper, that is distributed free of charge to the public

• The freesheet was distributed to every household in the neighborhood.
• I picked up a freesheet at the train station for some light reading.
• Let's grab a freesheet and see what events are happening in town.
• The freesheet of information helped me navigate through the complex research project.

noun a made-up word combining 'brand' and 'transparency' to describe a company's openness and honesty in their branding and marketing practices

• Brandsparency is crucial for building trust with consumers in today's market.
• You gotta have brandsparency if you want people to believe in your brand.
• Brandsparency is all about keeping it real with your customers.
• Just like a clear window, brandsparency allows customers to see right through to the truth of a brand.

noun a direct route or shortcut through an area

verb to go through or across something by making a direct route or shortcut

• The new road provides a convenient cut-through for commuters to avoid heavy traffic.
• If you take the cut-through behind the grocery store, you'll get to the park faster.
• I know a great cut-through that will save us a lot of time on our way to the concert.
• His ability to find a cut-through in complex problems makes him a valuable asset to the team.

noun a genre of art in which an artist creates a highly realistic image that resembles a high-resolution photograph

• Photorealism is a genre of art that aims to create highly realistic images that resemble photographs.
• Have you seen those photorealism paintings that look like actual photos?
• That photorealism drawing is so on point, it's almost like a cheat code.
• Her attention to detail in her work is like photorealism for the mind.

adjective describes the location of something on a webpage that is visible without scrolling

preposition indicates the position of something in relation to the top of a webpage

• The above-the-fold section of the newspaper is where the most important news is usually placed.
• Make sure the most eye-catching information is above-the-fold on your website.
• I always scroll past the above-the-fold stuff on websites, I prefer to dig deeper.
• In life, sometimes we need to look beyond the above-the-fold to find the real story.

noun a public promotion of some product or service

adjective referring to something related to advertising or promotion

• The advertisement displayed on the website was very informative.
• I saw an ad for that new phone on Instagram.
• I clicked on an ad for some cool sneakers.
• His constant adulation of her was starting to annoy his friends.

noun the quality of being able to be addressed or targeted

adjective describing the ability to be addressed or targeted

• The addressability of the new software allows for highly targeted marketing campaigns.
• The addressability feature on this app makes it easy to send messages to specific groups of people.
• I love how the addressability of this tool lets me reach out to my squad with just a few clicks.
• The addressability of her arguments made it clear that she had thought through every detail.

noun a person or entity that creates advertisements

• The ad maker presented a comprehensive marketing campaign to the client.
• The ad maker came up with a cool new commercial for the product.
• The ad maker nailed the ad with their creative skills.
• The ad maker is like a magician, turning ideas into compelling advertisements.

noun a notice or announcement in a public medium promoting a product, service, or event

verb to make a public announcement or advertisement

• The company spent a significant amount on the advert to promote their new product.
• I saw the advert for the new movie and it looks really good.
• That advert was lit, I'm definitely going to check out that brand.
• His actions were like a subtle advert for his true intentions.

adverb in a deliberate and intentional manner

• The company advertently included all the necessary information in their marketing campaign.
• I don't think they advertently left out any details in the presentation.
• She advertently spilled the beans about the surprise party.
• His actions advertently led to the success of the project.

verb to mention or refer to something in a casual or indirect manner

• The company's marketing team is currently adverting the new product through various channels.
• I heard they're adverting the big sale on social media.
• Have you seen the adverting for the new movie? It looks awesome!
• Her actions were adverting to a deeper issue that needed to be addressed.

adjective able to be advertised

• The new product features make it highly advertisable to our target demographic.
• This item is so cool, it's totally advertisable to everyone.
• This gadget is super ad-worthy, it's definitely advertisable.
• His charisma is so strong that he himself is advertisable as a brand ambassador.

verb a word that expresses an action or a state of being

adjective a word that describes or modifies a noun or pronoun

adverb a word that modifies a verb, adjective, or another adverb

• The product was advertised in various newspapers and magazines.
• I saw the item advertised online.
• They really hyped up that product in their ads.
• Her talent was advertised by her impressive performance.

noun a person or company that advertises or promotes products or services

• Advertisers play a crucial role in promoting products and services through various marketing channels.
• Advertisers are the ones who create all those cool commercials you see on TV.
• Ad people are always coming up with new ways to sell stuff.
• Advertisers are like storytellers, crafting narratives to engage consumers and drive sales.

verb A word used to describe an action, state, or occurrence. In this case, 'advertises' is a verb that means to promote or call attention to something in a public medium.

• The company advertises its products through various marketing channels.
• The store advertises their sales on social media.
• That brand really hypes up their products in their ads.
• Her smile advertises her happiness to the world.

noun a shortened form of 'advertisements', which are paid messages intended to promote a product, service, or event

• The company invested a significant amount in producing high-quality adverts for their new product launch.
• I always skip the adverts when watching TV, they are so boring.
• I can't stand those annoying adverts that pop up on my phone all the time.
• Her smile was like a bright advert, lighting up the room with joy.