Focus Group

B2 16+

Pronunciation: /ˈfoʊkəs ɡruːp/

Definitions of focus group

noun a small, diverse group of people assembled to participate in a guided discussion or feedback session about a particular product, service, or topic

Example Sentences

A1 A focus group is a small group of people who give their opinions on a product or idea.

A2 The company conducted a focus group to gather feedback on their new advertising campaign.

B1 Participants in the focus group discussed the features they liked and disliked about the new app.

B2 The focus group provided valuable insights that helped shape the direction of the project.

C1 The focus group was carefully selected to represent a diverse range of perspectives and backgrounds.

C2 The findings from the focus group were instrumental in guiding the development of the new product.

Examples of focus group in a Sentence

formal The market research team conducted a focus group to gather feedback on the new product.

informal We're getting free snacks at the focus group today, so make sure to attend!

slang I heard the focus group is gonna be lit, with lots of cool people giving their opinions.

figurative In order to improve our performance, we need to treat each project as a focus group for learning and growth.

Grammatical Forms of focus group

past tense

focused

plural

focus groups

comparative

more focused

superlative

most focused

present tense

focuses

future tense

will focus

perfect tense

has focused

continuous tense

is focusing

singular

focus group

positive degree

focused

infinitive

to focus

gerund

focusing

participle

focused

Origin and Evolution of focus group

First Known Use: 1940 year
Language of Origin: English
Story behind the word: The term 'focus group' was coined by sociologist and market researcher Ernest Dichter in the 1940s.
Evolution of the word: Originally used in market research to gather opinions and feedback from a specific group of people, the term 'focus group' has since expanded to various fields such as politics, advertising, and product development.