Ad Captandum Vulgus

Pronunciation: /æd kæpˈtændəm ˈvʌlɡəs/

Definitions of ad captandum vulgus

noun a Latin phrase meaning 'to attract the crowd' or 'to appeal to the masses'

Example Sentences

A1 I heard the term 'ad captandum vulgus' in my Latin class.

A2 The politician used 'ad captandum vulgus' tactics to gain popularity.

B1 The marketing campaign was designed with an 'ad captandum vulgus' approach.

B2 The artist's work was criticized for its use of 'ad captandum vulgus' techniques.

C1 The author's writing style was described as 'ad captandum vulgus' by literary critics.

C2 The film director's use of 'ad captandum vulgus' elements divided audiences and critics.

Examples of ad captandum vulgus in a Sentence

formal The politician's use of ad captandum vulgus tactics was seen as a desperate attempt to gain popularity.

informal The singer's ad captandum vulgus behavior on social media really turned off a lot of fans.

slang I can't believe he's resorting to ad captandum vulgus just to get more likes on his posts.

figurative Her constant use of ad captandum vulgus in her speeches shows a lack of genuine connection with the audience.

Grammatical Forms of ad captandum vulgus

• past tense: ad captandum vulgus
• plural: ad captandum vulgus
• comparative: more ad captandum vulgus
• superlative: most ad captandum vulgus
• present tense: ad captandum vulgus
• future tense: will ad captandum vulgus
• perfect tense: have ad captandum vulgus
• continuous tense: is ad captandum vulgus
• singular: ad captandum vulgus
• positive degree: ad captandum vulgus
• infinitive: to ad captandum vulgus
• gerund: ad captandum vulgus
• participle: ad captandum vulgus

Origin and Evolution of ad captandum vulgus

First Known Use: 1601 year

Language of Origin: Latin

Story behind the word: The phrase 'ad captandum vulgus' originated from Latin

Evolution of the word: Originally used in a derogatory manner to refer to appealing to the masses in a manipulative way, the phrase has evolved to also encompass the idea of appealing to popular sentiment or emotions in a more neutral or even positive context.