noun a Latin phrase meaning 'to attract the crowd' or 'to appeal to the masses'
In politics, 'ad captandum vulgus' may be used to describe tactics employed by politicians to gain public support or approval through pandering or appealing to popular sentiments.
In marketing, 'ad captandum vulgus' could be relevant when discussing strategies aimed at appealing to the general public or a broad audience in order to increase sales or brand awareness.
In rhetoric, 'ad captandum vulgus' refers to a technique used to appeal to the masses or popular opinion in order to persuade or manipulate an audience.
In the context of writing, 'ad captandum vulgus' may be used to describe a writer's use of sensationalist or populist tactics to appeal to a broader audience.
Psychologists may use 'ad captandum vulgus' to refer to the manipulation of public opinion or emotions for personal gain, particularly in the context of analyzing social behavior.
Politicians may use 'ad captandum vulgus' to criticize their opponents for using populist rhetoric or tactics to win over voters without addressing substantive issues.
In marketing, 'ad captandum vulgus' may refer to the practice of creating advertisements or campaigns that appeal to the lowest common denominator in order to generate mass appeal and drive sales.