Public Opinion Influence

noun A word that represents a person, place, thing, or idea. In this case, 'attack ad' is a noun as it refers to a type of political advertisement that aims to criticize or discredit an opponent.

• The politician's campaign strategy included running an attack ad against their opponent.
• Did you see that attack ad that was on TV last night? It was pretty harsh.
• That attack ad was straight up savage.
• Using an attack ad is like throwing mud in a political campaign.

noun a Latin phrase meaning 'to attract the crowd' or 'to appeal to the masses'

• The politician's use of ad captandum vulgus tactics was seen as a desperate attempt to gain popularity.
• The singer's ad captandum vulgus behavior on social media really turned off a lot of fans.
• I can't believe he's resorting to ad captandum vulgus just to get more likes on his posts.
• Her constant use of ad captandum vulgus in her speeches shows a lack of genuine connection with the audience.