Political Campaign Strategies

noun a formal request for a higher court to review and change the decision of a lower court

verb make a serious or urgent request, typically to the public

• The new advertising campaign is designed to appeal to a more sophisticated audience.
• I think this movie will really appeal to your sense of humor.
• This song really appeals to my vibe, I can't stop listening to it.
• His speech appealed to our sense of justice and fairness.

noun a series of organized activities or events intended to achieve a particular goal

verb to engage in a campaign

• The company launched a new marketing campaign to promote their latest product.
• Have you seen the ad campaign for the new movie? It looks amazing!
• I heard they're running a campaign to get more likes on social media.
• Her campaign to win over the investors was successful, thanks to her persuasive presentation.

noun lack of skill or ability, incompetence

• The company suffered greatly due to the manager's ineptitude in decision-making.
• I can't believe his ineptitude caused such a mess at work.
• His ineptitude is off the charts, he can't seem to get anything right.
• Her ineptitude was like trying to fit a square peg into a round hole.

noun physical work or activity that involves the legs, typically in preparation for something else

• The intern was tasked with doing all the legwork for the research project.
• I don't mind doing the legwork as long as it leads to something good in the end.
• I'm not doing all the legwork for this group project, someone else needs to step up.
• She did all the legwork in preparing for the presentation, so it went off without a hitch.

noun the act of organizing or preparing something, such as resources or personnel, for a specific purpose or goal

• The government announced the mobilization of troops to assist in disaster relief efforts.
• They're mobilizing a team to help with the project.
• Let's mobilize the crew and get this party started!
• The mobilization of resources was crucial in turning the company's fortunes around.

noun A word that represents a person, place, thing, or idea, in this case 'persuasive' can also be used as a noun to refer to someone who is skilled at persuading others.

adjective A word that describes or modifies a noun or pronoun, in this case 'persuasive' describes something that is able to convince or influence others.

• The lawyer delivered a highly persuasive argument in court.
• She always knows how to make a persuasive case for getting what she wants.
• His pitch was so persuasive, I couldn't say no.
• The colors in the painting were so persuasive, they seemed to jump off the canvas.

noun the academic study of government and the state

• The study of politics is essential for understanding how societies are governed.
• I try to avoid discussing politics at family gatherings to prevent arguments.
• I'm so over all the drama in politics these days.
• In the game of politics, you have to know when to make your move.

noun a plan of action designed to achieve a long-term or overall aim

adjective relating to or characterized by a careful plan or method

• The company implemented a new marketing strategy to increase sales.
• We need to come up with a game plan to win this project.
• Let's brainstorm a plan of attack to tackle this problem.
• Life is like a game of chess, you need to have a strategy to win.

noun a campaign of spreading rumors or gossip in a secretive or subtle manner

• The company was the target of a malicious whispering campaign aimed at damaging its reputation.
• I heard there's a whispering campaign going around about the new teacher.
• Don't pay attention to the whispering campaign, it's just gossip.
• The whispering campaign against her was like a poison spreading through the office.

noun a blend of politics and entertainment, typically referring to the presentation of political news and information in an entertaining or sensationalized manner

• The talk show was a perfect example of politainment, blending political discussions with entertainment.
• I love watching politainment shows that make politics more engaging and fun.
• Politainment is the best way to stay informed without getting bored.
• The politician's speech was filled with so much drama and excitement, it was like watching a politainment show.

verb to target a very specific group or audience with tailored messages or advertisements

• The political campaign microtargeted specific demographics with tailored messaging.
• The company microtargeted ads to people based on their online behavior.
• The marketing team totally microtargeted their new product to millennials.
• His speech seemed to be microtargeted towards winning over undecided voters.

noun a marketing strategy that involves dividing a broad target audience into smaller subgroups based on specific criteria and creating personalized messages for each subgroup

• Microtargeting is a technique used in digital marketing to deliver personalized messages to specific groups of people.
• I heard that microtargeting is the reason why I keep seeing ads for things I talked about with my friends.
• Microtargeting is like when ads know exactly what you want before you even realize it.
• In the world of marketing, microtargeting is like hitting the bullseye with your message instead of just throwing darts blindly.

noun A word that represents a person, place, thing, or idea. In this case, 'press' is a noun referring to a concerted effort or campaign to achieve a specific goal.

verb A word used to describe an action or state of being. In this case, 'go' is a verb indicating movement or progress.

adjective A word that describes or modifies a noun. In this case, 'full-court' is an adjective describing the type of press being used.

pronoun A word that can function by itself as a noun phrase and that refers either to the participants in the discourse (e.g., I, you) or to someone or something mentioned elsewhere in the discourse. There are no pronouns applicable to 'go full-court press on sb'

preposition A word that shows the relationship between a noun (or pronoun) and other words in a sentence. In this case, 'on' is a preposition indicating the target of the full-court press.

• The company decided to go full-court press on their competitor by launching a new marketing campaign.
• We need to go full-court press on the project if we want to meet the deadline.
• Let's go full-court press on studying for the exam this weekend.
• After the scandal broke, the media decided to go full-court press on the celebrity's personal life.

noun a candidate in an election whose name does not appear on the ballot but is written in by voters

verb to vote for a candidate by writing their name on the ballot

• Voters have the option to choose a write-in candidate on their ballot.
• You can always do a write-in vote if you don't like the listed candidates.
• I might just write-in my dog for president as a joke.
• Sometimes you have to be a write-in candidate in your own life and go against the norm.

noun a political campaign technique in which an individual or organization attempts to manipulate or alter the view of respondents under the guise of conducting a poll

• The candidate's opponents used a push poll to spread negative information about him.
• I heard they did a push poll to try to make the other candidate look bad.
• They pulled a sneaky push poll to sway voters' opinions.
• The company's marketing strategy felt like a push poll, trying to manipulate customers into buying their product.

noun a deceptive practice in which a person creates multiple fake identities to manipulate online discussions or forums

• Sock puppetry refers to the deceptive practice of creating fake online identities to manipulate discussions or deceive others.
• Using sock puppetry to boost your social media following is unethical and dishonest.
• I heard that some companies use sock puppetry to make their products seem more popular than they actually are.
• In the world of politics, sock puppetry is often used to spread misinformation and influence public opinion.

noun a rhetorical appeal made in order to persuade, rather than to prove

adjective relating to or designed to appeal to popular or base emotions or prejudices

• The speaker's use of ad captandum tactics was evident in his persuasive speech.
• She used ad captandum techniques to win over the audience during her presentation.
• The ad captandum tricks he pulled during the debate really worked in his favor.
• Her ad captandum approach to the situation was like playing a strategic game of chess.

noun a Latin phrase meaning 'to attract the crowd' or 'to appeal to the masses'

• The politician's use of ad captandum vulgus tactics was seen as a desperate attempt to gain popularity.
• The singer's ad captandum vulgus behavior on social media really turned off a lot of fans.
• I can't believe he's resorting to ad captandum vulgus just to get more likes on his posts.
• Her constant use of ad captandum vulgus in her speeches shows a lack of genuine connection with the audience.