Pronunciation: /ˈmaɪkroʊˌtɑːrɡɪtɪŋ/
noun a marketing strategy that involves dividing a broad target audience into smaller subgroups based on specific criteria and creating personalized messages for each subgroup
A1 Microtargeting is a marketing strategy used to reach specific groups of people.
A2 Political campaigns often use microtargeting to tailor their messages to different demographics.
B1 Companies use microtargeting to personalize advertising based on individual preferences and behaviors.
B2 Microtargeting can be controversial due to concerns about privacy and manipulation of information.
C1 The effectiveness of microtargeting in influencing consumer behavior has been widely studied and debated.
C2 Sophisticated algorithms are often used in microtargeting to analyze data and target specific individuals with personalized messages.
formal Microtargeting is a technique used in digital marketing to deliver personalized messages to specific groups of people.
informal I heard that microtargeting is the reason why I keep seeing ads for things I talked about with my friends.
slang Microtargeting is like when ads know exactly what you want before you even realize it.
figurative In the world of marketing, microtargeting is like hitting the bullseye with your message instead of just throwing darts blindly.
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