Microtargeting

C2 16+

Pronunciation: /ˈmaɪkroʊˌtɑːrɡɪtɪŋ/

Definitions of microtargeting

noun a marketing strategy that involves dividing a broad target audience into smaller subgroups based on specific criteria and creating personalized messages for each subgroup

Example Sentences

A1 Microtargeting is a marketing strategy used to reach specific groups of people.

A2 Political campaigns often use microtargeting to tailor their messages to different demographics.

B1 Companies use microtargeting to personalize advertising based on individual preferences and behaviors.

B2 Microtargeting can be controversial due to concerns about privacy and manipulation of information.

C1 The effectiveness of microtargeting in influencing consumer behavior has been widely studied and debated.

C2 Sophisticated algorithms are often used in microtargeting to analyze data and target specific individuals with personalized messages.

Examples of microtargeting in a Sentence

formal Microtargeting is a technique used in digital marketing to deliver personalized messages to specific groups of people.

informal I heard that microtargeting is the reason why I keep seeing ads for things I talked about with my friends.

slang Microtargeting is like when ads know exactly what you want before you even realize it.

figurative In the world of marketing, microtargeting is like hitting the bullseye with your message instead of just throwing darts blindly.

Grammatical Forms of microtargeting

past tense

microtargeted

plural

microtargetings

comparative

more microtargeted

superlative

most microtargeted

present tense

microtargets

future tense

will microtarget

perfect tense

has microtargeted

continuous tense

is microtargeting

singular

microtarget

positive degree

microtargeted

infinitive

to microtarget

gerund

microtargeting

participle

microtargeted

Origin and Evolution of microtargeting

First Known Use: 2004 year
Language of Origin: English
Story behind the word: The term 'microtargeting' originated in the field of political campaigning and marketing.
Evolution of the word: Originally used to describe the practice of using data analysis and demographics to target specific groups of individuals with tailored messages, 'microtargeting' has since evolved to encompass a broader range of applications in various industries such as advertising, social media, and e-commerce.