noun a marketing strategy that involves dividing a broad target audience into smaller subgroups based on specific criteria and creating personalized messages for each subgroup
In the field of marketing, microtargeting refers to the practice of sending targeted messages or advertisements to specific individuals or small groups based on their demographics, interests, or behavior.
Within e-commerce, microtargeting is used to deliver personalized product recommendations and promotions to individual customers based on their browsing history and purchase behavior.
In political campaigns, microtargeting involves using data analysis and voter information to tailor campaign messages to specific segments of the population in order to influence their voting behavior.
In the realm of social media advertising, microtargeting allows advertisers to reach highly specific audience segments with personalized content based on their online behavior and preferences.
In marketing, writers may use microtargeting to tailor their messaging to specific audience segments based on demographics, interests, and behaviors.
Psychologists may use microtargeting in research to reach specific groups of individuals for surveys or studies, allowing for more targeted data collection and analysis.
Politicians may use microtargeting in their campaigns to identify and reach out to specific voter groups with tailored messaging and advertisements based on their political beliefs and preferences.
Digital marketers often use microtargeting to create personalized advertising campaigns that target specific audience segments on social media platforms or websites, increasing the effectiveness of their marketing efforts.