noun
a marketing strategy that involves dividing a broad target audience into smaller subgroups based on specific criteria and creating personalized messages for each subgroup
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Microtargeting is a technique used in digital marketing to deliver personalized messages to specific groups of people.
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I heard that microtargeting is the reason why I keep seeing ads for things I talked about with my friends.
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Microtargeting is like when ads know exactly what you want before you even realize it.
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In the world of marketing, microtargeting is like hitting the bullseye with your message instead of just throwing darts blindly.