Digital Marketing Terminology

noun the act or process of changing from one form, function, or state to another

• The conversion of measurements from imperial to metric can be a complex process.
• I'm still working on the conversion of my old VHS tapes to digital format.
• I can't believe the conversion rate on that website is so low.
• The conversion of ideas into action is often the most challenging part of any project.

adjective describing something that interrupts or disrupts a process or activity

• The constant interruptive behavior of the audience made it difficult for the speaker to deliver their presentation.
• Stop being so interruptive during the movie, it's annoying!
• Don't be such an interruptive jerk, let me finish my story!
• Her thoughts were like a stream of interruptive whispers, always breaking her concentration.

adjective describing something as having the quality of being newsworthy or related to news

• The newspaper is full of newsy articles about the current events.
• I love reading newsy stories on social media.
• I heard some newsy gossip about the new employee.
• Her mind was like a newsy whirlwind, constantly buzzing with information.

noun a word that refers to a person, place, thing, event, substance, or quality

• The blogger disclosed that the product recommendation contained an affiliate link.
• Hey, don't forget to use my affiliate link when you make a purchase!
• I'm all about that affiliate link hustle, making money while I sleep.
• The affiliate link acted as a bridge between the consumer and the product.

noun a set of techniques used to increase website traffic

• Search Engine Optimization is a crucial aspect of digital marketing strategies for businesses.
• SEO is super important for getting your website seen by more people.
• You gotta make sure your site is SEO-friendly if you wanna rank high on Google.
• Think of Search Engine Optimization as the key to unlocking visibility for your online presence.

noun a type of marketing strategy that focuses on increasing website traffic and visibility through search engine optimization and advertising techniques

• Search engine marketing is a form of online advertising that promotes websites by increasing their visibility in search engine results pages.
• I learned a lot about search engine marketing in my digital marketing class.
• If you want your website to get more traffic, you should invest in some search engine marketing.
• In the vast ocean of the internet, search engine marketing acts as a lighthouse guiding users to relevant websites.

noun a type of video blogging that involves recording oneself while riding a motorcycle

• Motovlogging has become a popular way for motorcyclists to share their riding experiences online.
• I love watching motovlogging videos on YouTube to see different motorcycle rides.
• Have you checked out that new motovlogging channel? It's lit!
• Motovlogging is like taking your audience on a virtual ride with you through your videos.

verb to target a very specific group or audience with tailored messages or advertisements

• The political campaign microtargeted specific demographics with tailored messaging.
• The company microtargeted ads to people based on their online behavior.
• The marketing team totally microtargeted their new product to millennials.
• His speech seemed to be microtargeted towards winning over undecided voters.

noun a marketing strategy that involves dividing a broad target audience into smaller subgroups based on specific criteria and creating personalized messages for each subgroup

• Microtargeting is a technique used in digital marketing to deliver personalized messages to specific groups of people.
• I heard that microtargeting is the reason why I keep seeing ads for things I talked about with my friends.
• Microtargeting is like when ads know exactly what you want before you even realize it.
• In the world of marketing, microtargeting is like hitting the bullseye with your message instead of just throwing darts blindly.

noun refers to the competition for the limited attention of consumers

• The attention economy refers to the concept of attention being a scarce resource in the digital age.
• In today's world, the attention economy is all about grabbing people's focus and keeping it.
• You gotta hustle in the attention economy to get noticed.
• Navigating the attention economy is like trying to find a needle in a haystack of distractions.

noun a word that refers to a person, place, thing, event, substance, or quality

• The concept of digital minorization refers to the social exclusion and marginalization of certain groups in the online world.
• Digital minorization is like when certain people get left out or ignored on the internet.
• Being digitally minorized sucks because it feels like you don't belong online.
• Just like in the real world, digital minorization creates barriers and divides among different online communities.

noun a type of fraud that occurs in pay-per-click online advertising when a person or automated script clicks on an ad without any intention of engaging with the content or making a purchase

• Click fraud is a serious issue that can lead to financial losses for businesses advertising online.
• I heard that some companies are getting scammed by click fraud on their ads.
• Watch out for those shady websites that try to pull off click fraud schemes.
• In the world of online advertising, click fraud is like a hidden thief stealing your marketing budget.

noun metrics - a method of measuring something, or the results obtained from this

• The marketing team presented a detailed report on various marketing metrics to the board of directors.
• I need to check the marketing metrics to see how our campaign is performing.
• Let's dive into the marketing metrics and see what's working and what's not.
• The marketing metrics are like a compass, guiding us towards our business goals.

noun a type of content specifically created to encourage social media users to share it with their followers

• The company used sharebait to attract more investors to their latest project.
• I can't believe how much sharebait that article had to get people to click on it.
• That website is full of sharebait articles trying to get you to share their content.
• The politician's speech was full of sharebait, trying to get people to spread his message.

noun a plural noun that refers to a network or interconnected structure

verb the action of combining different forms of media or communication to create a unified message or experience

• Media meshing refers to the integration of various forms of media to create a cohesive message.
• I love how media meshing allows us to combine different types of media for a more engaging experience.
• Media meshing is all about mixing and matching different media sources to get your point across.
• Just like how colors blend together in a painting, media meshing combines different elements to create a unified message.

noun a group of people born or living in the same time period, typically sharing similar experiences, attitudes, and values

• Generation C refers to the group of individuals who are highly connected and tech-savvy.
• Members of Generation C are always glued to their devices, constantly checking social media.
• If you want to reach Generation C, you need to make sure your content is super engaging and shareable.
• Generation C is like a digital tribe, always connected and influencing the online world.

noun a term used in digital marketing to refer to the convergence of social, local, and mobile strategies

adjective describing a type of marketing strategy that combines social, local, and mobile elements

• The marketing team is focusing on SoLoMo strategies to reach customers through social, local, and mobile channels.
• I heard SoLoMo is the new buzzword in digital marketing - social, local, mobile, all in one!
• Let's amp up our SoLoMo game to boost engagement with our target audience.
• In today's digital landscape, businesses need to embrace SoLoMo to stay competitive and relevant.

noun a word that refers to a person, place, thing, event, substance, or quality

• The website gained more traffic and authority due to the high-quality link juice from reputable sources.
• Hey, make sure to get some good link juice for your blog post to boost its ranking.
• I need to work on getting some link juice for my site to make it more popular.
• Just like a plant needs water to grow, a website needs link juice to thrive in the online world.

noun A word that represents a person, place, thing, or idea. In this case, 'digital touch point' is a noun because it represents a specific concept or element within the digital realm.

• The company's website serves as a crucial digital touch point for customers to interact with the brand online.
• Make sure you visit our website, it's our main digital touch point for updates and information.
• I always check out their Insta page, it's their coolest digital touch point for new releases.
• In the digital age, social media platforms have become the new digital touch points for businesses to connect with their audience.

noun a word that can serve as the subject or object of a verb, the object of a preposition, or in apposition

• The company decided to create a vanity URL for their latest marketing campaign.
• I love how my vanity URL looks on my social media profiles!
• I snagged the perfect vanity URL for my blog, it's so catchy!
• She used her beauty blog as a vanity URL to showcase her makeup skills.

noun a blog or website that focuses on topics related to wine

• The blogvine is a network of influential bloggers who share content and collaborate on projects.
• I found out about the new product through the blogvine.
• The blogvine is where all the cool bloggers hang out.
• Her influence in the blogvine grew as she gained more followers and engagement.

noun a state of confusion or bewilderment, especially with regard to online content or information

• The blogger struggled to come up with new content due to the blog fog affecting their creativity.
• I can't seem to write anything for my blog today, I'm stuck in a blog fog.
• I'm feeling so blog fogged right now, I can't think of anything interesting to write about.
• The blog fog lifted as soon as she took a break and went for a walk, allowing her ideas to flow freely again.

noun a feeling of admiration or appreciation for someone or something, often expressed through linking to their content on the internet

• In the realm of digital marketing, it is crucial to establish link love between reputable websites.
• Bloggers often show link love by sharing each other's posts on social media.
• I always show my friends some link love by tagging them in funny memes online.
• The artist's new exhibit is a beautiful display of link love between different art forms.

noun a portmanteau of Twitter and people, referring to the users of the social media platform Twitter

• Tweeple are individuals who actively engage on Twitter by sharing and interacting with content.
• I love connecting with tweeple who share similar interests on social media.
• Tweeple are the cool kids on Twitter who always have the best memes.
• In the vast world of social media, tweeple are like the colorful birds that flock together on Twitter.

noun Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

• Implementing effective SEO strategies is crucial for improving a website's search engine ranking.
• If you want more people to find your website, you should focus on SEO.
• You gotta work on your SEO game if you want to get more traffic to your site.
• SEO is like planting seeds in a garden - you have to nurture it to see growth over time.

noun a sudden and widespread controversy or public outrage on social media or the internet

• The company faced a blogstorm after a controversial statement was made by their CEO.
• The internet went crazy with a blogstorm over that celebrity scandal.
• The blogstorm about the new movie trailer was lit!
• The blogstorm of criticism felt like a hurricane hitting the company's reputation.

• The speaker used adaize to emphasize the importance of the topic.
• I heard my friend adaize about how much he loves his new job.
• She's always adaizing about how cool her new phone is.
• The artist adaized the canvas with vibrant colors to create a stunning masterpiece.

noun a slang term used to describe the increasing presence of advertisements in various forms of media

• The company's marketing strategy involved carefully monitoring ad creep to ensure brand integrity.
• I'm so tired of ad creep on my social media feeds, it's everywhere!
• Ugh, ad creep is seriously getting on my nerves, can't escape it.
• The ad creep in that area of town is like a virus, spreading rapidly and infecting everything.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action or state of being

adverb a word that modifies a verb, adjective, or other adverb

• The adfreezes on the website caused a delay in loading the page.
• I hate when the adfreezes pop up while I'm trying to read an article.
• These adfreezes are so annoying, they keep interrupting my browsing.
• The constant adfreezes in our relationship are preventing us from moving forward.

noun A technology platform that stores, manages, and delivers online advertisements to websites or mobile apps.

• The ad server is responsible for delivering targeted advertisements to website visitors.
• The ad server is like the traffic cop for online ads.
• The ad server is the puppet master of online ads.
• The ad server is the gatekeeper of digital advertising.