E-Commerce Personalization

verb to target a very specific group or audience with tailored messages or advertisements

• The political campaign microtargeted specific demographics with tailored messaging.
• The company microtargeted ads to people based on their online behavior.
• The marketing team totally microtargeted their new product to millennials.
• His speech seemed to be microtargeted towards winning over undecided voters.

noun a marketing strategy that involves dividing a broad target audience into smaller subgroups based on specific criteria and creating personalized messages for each subgroup

• Microtargeting is a technique used in digital marketing to deliver personalized messages to specific groups of people.
• I heard that microtargeting is the reason why I keep seeing ads for things I talked about with my friends.
• Microtargeting is like when ads know exactly what you want before you even realize it.
• In the world of marketing, microtargeting is like hitting the bullseye with your message instead of just throwing darts blindly.