Pronunciation: /æd kæpˈtændəm/
noun a rhetorical appeal made in order to persuade, rather than to prove
A1 I heard that the ad captandum tactic was used in the marketing campaign.
A2 The speaker's ad captandum approach seemed to appeal to the audience.
B1 The politician's ad captandum strategy was criticized for being insincere.
B2 The ad captandum method employed by the company was effective in increasing sales.
C1 The use of ad captandum techniques in the debate was seen as manipulative by some.
C2 The author's ad captandum style of writing was considered provocative and controversial.
adjective relating to or designed to appeal to popular or base emotions or prejudices
A1 The ad captandum headline caught everyone's attention.
A2 The ad captandum marketing strategy was designed to appeal to a wide audience.
B1 The ad captandum approach to the presentation was effective in engaging the audience.
B2 The ad captandum tactics used in the campaign were controversial but successful.
C1 The ad captandum methods utilized by the company were questioned for their ethical implications.
C2 The ad captandum techniques employed by the politician were seen as manipulative by some observers.
formal The speaker's use of ad captandum tactics was evident in his persuasive speech.
informal She used ad captandum techniques to win over the audience during her presentation.
slang The ad captandum tricks he pulled during the debate really worked in his favor.
figurative Her ad captandum approach to the situation was like playing a strategic game of chess.
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