noun a rhetorical appeal made in order to persuade, rather than to prove
adjective relating to or designed to appeal to popular or base emotions or prejudices
Commonly employed in political campaigns to gain support or influence voters through emotional appeals
Used in advertising to attract attention or appeal to emotions rather than logic
Utilized in persuasive speeches or writing to sway opinions or beliefs by appealing to emotions
Utilized in sales pitches to create a sense of urgency or desire in potential customers
In the field of writing, 'ad captandum' may be used to refer to the use of sensational or attention-grabbing tactics to attract readers or viewers to a piece of content.
Psychologists may use 'ad captandum' to describe the use of persuasive techniques to capture the interest of clients or to influence behavior in a therapeutic setting.
In marketing, 'ad captandum' could be used to describe strategies or tactics aimed at capturing the attention of consumers and persuading them to make a purchase.
Politicians may employ 'ad captandum' tactics to appeal to voters and gain their support by using emotionally charged language or promises that are designed to capture attention.