noun
a rhetorical appeal made in order to persuade, rather than to prove
adjective
relating to or designed to appeal to popular or base emotions or prejudices
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The speaker's use of ad captandum tactics was evident in his persuasive speech.
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She used ad captandum techniques to win over the audience during her presentation.
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The ad captandum tricks he pulled during the debate really worked in his favor.
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Her ad captandum approach to the situation was like playing a strategic game of chess.