Persuasive Language Techniques

adjective high-sounding but with little meaning; inflated

• The bombastic speech delivered by the politician was filled with grandiose language and exaggerated claims.
• He always talks in such a bombastic way, making everything sound more impressive than it really is.
• She's so bombastic, always bragging about how great she is.
• His bombastic personality tends to overshadow his true intentions and feelings.

verb to hold the complete attention of someone as though by magic; to fascinate or captivate

• The speaker's eloquent words spellbind the audience during the conference.
• The movie was so captivating, it totally spellbinded me.
• The magician's tricks totally spellbinded the crowd at the party.
• The beauty of the sunset spellbinds me every evening.

noun a rhetorical appeal made in order to persuade, rather than to prove

adjective relating to or designed to appeal to popular or base emotions or prejudices

• The speaker's use of ad captandum tactics was evident in his persuasive speech.
• She used ad captandum techniques to win over the audience during her presentation.
• The ad captandum tricks he pulled during the debate really worked in his favor.
• Her ad captandum approach to the situation was like playing a strategic game of chess.